Influencer marketing startups can play a key role in a brand or influencer’s career. It creates a win-win situation for both brand markets and influencers. Influencer marketing startups can accelerate a brand’s role in marketing, campaigning, and generating likes much efficiently. While both brands and influencers are looking for a platform to connect, these startups help brands select influencers to campaign with themselves. There are versatile applications of these startups, it allows brands to:
- Discover, connect, and select specific influencers accordingly for their campaigns
- Analyze everything where the campaign is heading
- Create content for various online social platforms
- Manage and build relationships with influencers
Globally talking, there are 1156 influencer marketing companies. And here is the list of the 5 most interesting ones.
IMA is also known as The Influencer Marketing Agency. It was founded in 2010 and maybe the oldest on the list. At first, their platform began as a fashion inspiration platform. In no time they realized the growing power of digital influencers. Acknowledging that, they began their full-service marketing agency where they started connecting brands with these influencers. They have a variety of services, which include influencer marketing strategies, influencer matchmaking, content strategies, campaign management, and much more. It has become a global agency that they can be found in Amsterdam, Los Angeles, New York, London, Singapore, São Paulo, and Shanghai.
It was found in 2013. NeoReach works phenomenally well. They have their own unique way of working. It provides many services for brands, such as data, software, and agency services. It analyzes the top analytics to help create effective marketing campaigns. Along with helping brands build relationships with influencers. With the help of their huge influencers network, and their search features. It allows brands to target influencers and their audience using specific keywords and demographics. Furthermore, the analytics allow you to see just what’s working and what isn’t when it comes to campaigns and your marketing efforts. They stick by the goal to help connect brands to their communities efficiently and effectively. You can witness this company in Florida, Los Angeles, California, and Texas.
Founded in 2018, just like its name tells itself. Influence Hunter’s main mission is to make influencer marketing affordable for everyone. They offer their clients the tools they need in order to complete their goals both successfully and affordably. They use micro-influencers to help build brands. This startup offers an active search engine of over 30,000,000 influencers. The best part is, they also offer customized packages to their clients. This helps client brands get a personalized approach to their marketing strategies. They can be found in the US and Canada.
Founded in 2014, Obviously is an influencer startup whose goal is to guide brands through every step of the way of the influencer marketing process. Their services include network management, connecting influencers, and building social strategy, life events, and much more. Their website even offers their influencer agencies for TikTok, Instagram, and YouTube. Likewise, they have platforms to help brands out as well, such as their influencer identification platform. They have offices located in New York, San Francisco, and Paris.
The most popular on the list, Fanbytes activate influencers in seven different countries, including the UK, US, Canada, Australia, France, Germany, and Norway. Their main audience is Gen Z and millennials. Since the majority of their audience includes the younger generation (usually 13 to 25). Fanbytes is a perfect choice for brands that want to market to that kind of audience in particular. They have an influencer platform that assists with tracking and measuring stats and growth. The plus point is that, a community of Gen Z creators design content for brands’ socials which makes any kind of content up to date. In a nutshell, this startup is a perfect choice for reaching the younger crowd.
Also Read: TikTok Marketing As A Branding Platform: How It Works?