Social Media Technology

The Rise Of TikTok As The Most Popular Social Media App

logo of TikTok

TikTok is the most popular social media app on both iOS and Android. The app’s two main features are short videos and live broadcasting, which is tailor-made for teens. With over 54 million active users daily, TikTok’s potential to become a major player in social media remains strong.

Why is TikTok so popular?

Many people speculate that TikTok will soon take over the number one social media app from Instagram. Despite being just six years old, it has already replaced other apps like Snapchat in terms of time spent on the platform per day.

hand using mobile app
Photo by cottonbro from Pexels

Recent reports indicate that TikTok is the preferred social media app among young people. This is because it’s the most engaging app among teens, as shown in a recent report from ComScore. It has grown tremendously over the past few months and it’s projected to grow even more.

The current teen market for social media is quite diverse and scattered across multiple platforms. However, the app is most popular among Generation Z. And now it is the designated space for other brands to make it or break it. TikTok creators now create and end trends.

The recent trends have seen a shift of the younger generation to shift to newer social media app on certain updates. The first shift was seen from Facebook to Instagram and then to Snapchat. And now it is trendy to watch or make TikToks.

TikTok has some features that set it apart from other apps like Snapchat as well as some familiar ones like posting photos and videos.

Many people are unaware of the various features of this app, here’s a look at some of the things you can do on TikTok.

Live broadcasts have taken over recently as they are the latest feature on TikTok. It gets all users to come together and share their experiences live as they happen. There is no editing or post-editing done after the live broadcast.

If you love music, then this might be your social media platform of choice. Many people use TikTok to record their musical talent as they sing, play instruments, or even dance to popular songs around the world. And not just singing and dancing, TikTok is also a social media for weird talents and trends. Like watching dog and cat videos- they have it. Like designing and reconstruction- they have it. Love cooking and trying new recipes- they have creators of that too.

man holding camera on mobile phone
Photo by Aaron Weiss on Unsplash

This is another feature that makes TikTok stand out from other social media platforms. You can add filters to your videos or try filters you see on your feed. The filter option has made this app popular among creators. There are even trends related to these filters.

Many creators share content on TikTok and you have the opportunity to follow any creator and be part of that community of people who share similar interests.

And at last, let’s not forget that unique algorithm of TikTok that sets it apart. They have a seamless algorithm that presents you with videos that you will absolutely love. The app hooks you in.

Also read: Tiktok: The School We Never Had?