What Is The Road Safety Campaign of McDonald’s


Do you count on McDonald’s to fix your hunger? Per day it feeds 68 million people, which is equal to 1% of the world population. McDonald’s is the largest American fast-food chain in the world. It is famous for its hamburgers.

However, McDonald’s fries equally hold great customer attention. Its fries are also holding great attention on the road. 

What is McDonald’s?

McDonald’s is the largest fast-food chain in America. It was founded by Richard and Maurice McDonald in 1940. The company is well known for its Hamburgers, cheeseburgers, and fries. 

Moreover, they also feature breakfast items, wraps, soft drinks, milkshakes,s and many more. According to the report of 2018, Mcdonald’s is the world’s second-largest private employer that employees 1.7 million employees.

Visualizing Road Making:

The advertising agency directed a campaign to produce for McDonald’s Norway. The campaign was for leading country road safety. The main icon of McDonald’s road-making.

Additionally, It coaxes drivers to keep their eyes on the fries. The rule for drivers while driving is to focus ahead and nothing else. Furthermore, if hungry, park somewhere and get some fries. 

McDonald’s Customer:

The company target the customer of all group. It targets customers from young children to their parents, teenager, and business customers. 

Moreover, it also targets people from low to middle income. As McDonald’s Norway is assuming to encourage road safety responsibility. The driver thrust orders 40% of the meal. 

There might be too much temptation. However, it also warns against eating while driving.

Leading Chain Restaurant:

McDonald’s is the largest fast-food chain restaurant. It is known as one of the best brands in the world. 

Furthermore, it has 39,000 locations in almost 100 countries. As it is a pioneer of the fast-food industry that has maintained speedy service and affordable service. It is also constantly refreshing and expanding its offering menu. 

 Responsibility Towards Driver:

McDonald’s takes its responsibility seriously. As it is one of the leading brands of the fast-food chain. Furthermore, it has been delivering food to different locations, road safety is their priority. 

It doesn’t remind their drivers to take a break and keep their eyes on the road mark. However, it is not very important especially during holidays when a lot of Norwegians travel.

McDonald’s has pushed its fries into its packaging, road billboards, leading motor magazines, and online as well. 

Road Safety:

McDonald’s delivers quality food to its customers. However, understand the importance of safety in transportation planning. 

They work with their clients on traffic service safety. The company introduced the ‘On the Road Safety’ Program in June 2010. Moreover, the program was done in collaboration with the Traffic Police department.

The program aimed to educate children about road safety. In the program, more than 20,000 children participated. 

Also Read:  These Fast Food Disturbing Truths Can Change Your Eating Habits