With the holidays coming up, now’s the time to start preparing for the major sales. Your business, like others, likely has big plans to promote all your products—from apparel to jewelry to other goods—yet you need more time to plan before advertising anything. Here are the Christmas promotion ideas every small business needs.
Offer On-Demand 3D Printing
Around the holidays, there’s a huge demand for personalized items, making them one of the most sought-after types of items that sell out quickly. If you don’t want to offer a limited-edition personalized item, consider offering something different, like an on-demand 3D printing service, for the holiday season.
This service is profitable and expands the range of products you can sell to customers. Consider also offering customized wrapping paper or gift bags; gift bags might be the best option since they’re reusable. Don’t provide a 3D printing service until you’ve learned about the different 3D printer filaments and how each benefits your business.
Give Out Quantity Discounts
Don’t worry if you don’t have a rewards program yet; you could certainly help customers save by providing quantity discounts. These exclusive deals let consumers save more by buying more. This type of discount is especially useful if you’re trying to clear out clearance or last-chance items from earlier in the year.
When planning out the quantity discounts, observe how much customers tend to buy at once. If customers tend to buy a maximum of three items at a time, you could easily create a deal for buy one, get two free, or buy two, get one free. These savings help sell more inventory, and your customers will be pleased to get a deal.
Consider Doing Pop-Up Shops
Pop-up shops are a fantastic way to test-drive potential locations and promote your brand. Since many small businesses have restrictions on site, this also helps with selling more and creating stronger connections with customers.
Start planning where you want to set up your store and make sure to offer your most popular products to get customers into your shop. A pop-up shop could even be a suitable place to provide on-demand customization services.
Start Prepping Seasonal Items
So many places are selling seasonal items, and you should be hopping on the trend. Seasonal items are part of why customers love shopping; they find the best scent, comfortable sweaters, and even new foods to try at home.
If you have room in your budget, consider curating your own seasonal items to sell. Consider designing ornaments or dog collars with images of Santa or a fun Christmas message. These items are sure to get customers coming in and buying more. Consider doing a test run of seasonal items like holiday mugs if you’re unsure about selling seasonal goods.
The holiday season is the best time to have big sales. Try out these Christmas promotion ideas for your small business to be ready for the end-of-year sales and get customers excited to shop at your store this holiday season.