Mad Over Marketing (MOM) was found at a college festival by five students. It is Indian advertising and media company. MOM basically talks about brand strategy, marketing-growth hacking, advertising campaigns, and so on.
In the marketing and media industry, it has grown to be one of the top names. As they were true in their words when they talk about the good, bad, and ugly of advertising. For all marketing aficionados, MOM is regarded as heaven.
MOM in the Beginning:
MOM was founded back in 2012. The idea began on the night of college fest in a hostel room between a group of five friends, says Siddhant More. Moreover, he is the brainchild of MOM, an alumnus of XLRI Jamshedpur.
MOM aims to share fun and harmless ideas for marketing and advertising. As the journey started from the Facebook page that posted about major firms’ marketing campaigns, strategies, and advertisements.
The Facebook page started gaining traction because of its fun-filled content. MOM’s growth as an organization is ups and downs.
However, the research, strategy, and efforts of the organization paid off. The organization was on the list of Forbes 30 under 30 by Siddhant More. As the organization aims today to educate and engage the masses.
MOM in Present:
When it comes to media and marketing, it is regarded as the biggest name. On all the social media MOM has grown very well. It grew to 10k followers in the first year. On all social media platforms, MOM has its presence. As there was no stopping in the follower’s journey.
MOM has 1.5 million followers on Facebook. On average, every post has over a thousand likes and a hundred shares. The page of MOM is famous for its fun content and value in terms of education, entertainment, and so on.
Moreover, the Facebook Page content is a mix of visuals and text. It consists of pictures and content that talk about the context in detail.
The Majority of MOM’s followers are on Instagram. Also, their followers on Instagram are growing steadily. Currently, 980k followers are engaging with the page.
Furthermore, the brand strategy is simple and safe with visual effects. The post is a watermark with the brand logo. The brand has chosen neon turquoise and white color for Instagram. Because of its distinct identity that can attract its audiences.
Every day it is growing non-stop by leaps and bounds. The brand’s primary focus in the coming year will be on video content and educating about marketing.
MOM’s journey is highly inspiring. Besides talking about the campaigns to working with their own as well as other brands. They have become successful in becoming one of the biggest brands in the country.