Pop-up shops are a great publicity tool. Until you get a solid store location, consider using a pop-up shop to gain customers and increase your clientele. Because the event only lasts a few days, there’s more riding on your business’ success. You’ll need to make a stellar first impression. To see promising results for your business, check out our tips on how to properly plan and organize a pop-up shop below.
Define Your Objective
Why are you planning a pop-up shop? Detailing the answer to this question will help you strategize ways to achieve your business goals. For example, if you’re planning this pop-up shop to better advertise certain merchandise, you’ll want to focus on how you can best present those particular pieces.
It may also help to get with your team to determine a clear objective. Always keep your brand in mind when making your decisions. You’ll want your customers to remember your business as they spread the word about your shop.
Find a Location
Location, location, location. Finding the right location is critical for a pop-up shop. You’ll want to establish the event in an area that’s accessible to everyone. It’s equally important to find a location that works with your budget. You don’t want to risk quality just to save a dollar, but you also don’t want to break the bank for quality’s sake.
Because there are several tasks you’ll need to complete to secure a location, you’ll want to start scoping out locations early. Most business owners don’t know how long it takes to obtain specific permits, so getting a head start in this regard will work to your advantage.
Get the Word Out
Once you secure a location, you’ll need to set aside a time and date and get the word out. People need to know you’re coming, and they need to be excited about the day. Start advertising your pop-shop event as soon as possible.
You can even start a countdown on your website and all your social media platforms. Reach out to your followers and personally invite them to the event. Do some foot traffic, too. Pass out flyers and invitations to people on the street for additional coverage. Make sure to use good materials when designing the invitations so they leave a lasting impression.
Design Your Displays
Start designing the displays for your merchandise so you have a vision for the store setup. Run through a couple of mockups before settling on your top three. To help you focus on the creative aspects of the displays, try to find the best attributes of each product to advertise.
Consider adding a centerpiece to your display. This can highlight a new product, your best product, or your brand. Make the pop-up shop event feel like a party. Consider having a DJ and refreshments for everyone to enjoy.
Every pop-up shop is unique in its own way. It’s up to you to properly plan and organize them so customers see that individuality and want to continue their business with you.