I’m sure you’ve seen some of your favorite influencers post some very fantastic product reviews on their blogs. What if I told you that the vast majority of the items they receive are free? You might be asking why a business would send someone free products and merchandise. The solution is for the sake of publicity. Viewers make purchasing judgments based on influencer reviews. This is one of the ways that affiliate marketers make money.
You’d like to get some amazing products as well, but how do you do it? To get started, simply follow the steps below:
Review the products that you already own :
Most businesses want to see that you know what you’re doing and what they can expect from a review before fulfilling they start sending products your way. That means you’ll have to pay for some of your initial evaluations out of pocket. But don’t worry, as you can get started with the products you already have at home.
Reach out to companies with Brand ambassador programs:
Some businesses understand the impact hiring influencers and bloggers can make on their sales. Brand ambassador programs are in place at these companies. These programs engage you in long-term partnerships with the company in which you will be sent products on a regular basis to review. You’ll also have a unique code or hashtag to use to identify yourself as a brand ambassador. You will also be a part of their company-sponsored events. You can get started by contacting them via their contact page and inquiring about employment opportunities.
PR Agencies
The majority of larger companies hire a public relations firm to manage their blogger outreach and press releases. It can be intimidating to contact them first because you never know if they’ll respond positively or not. If they like you, they might keep you up to date on corporate news so you can share it with your readers first (establishing yourself as an industry leader) or send you a product to review. Send them an email introducing yourself, explaining why their product is a good fit for your site, and requesting to be added to their media list.
When you correspond with the companies don’t just go about asking for free products . They’ll notice and won’t send any to you. Explain why you enjoy working for them. If you’re a long-term customer, you’re more likely to get samples. You will not receive the products from every company that you apply for or seek. Brands want to ensure that the target audience or consumers are seeing their products. Many individuals will want to know how popular your blog is and how many people follow you on social media. They’ll also look at how original, professional, and engaging your work is.
